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Developing a Lead Generation Strategy for Course Launch

A lead generation strategy is an overarching plan for getting prospective customers to share their contact information with you and opt into marketing or sales communications (i.e., become leads).

A good lead generation strategy allows you to:

Populate your sales pipeline
Build an email distribution list
Identify the highest-quality prospects (i.e., conduct lead qualification)
Personalize your marketing and sales efforts

You can also collect and analyze lead data as a whole. To gain valuable insights into your target audience’s demographics, preferences, and behaviours.

This ultimately helps you get more customers.

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