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Marketing and Promotions

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Online Market Research: A Step-by-Step Guide

Business Growth, Marketing and Promotions / By /

Online market research is the process of collecting data on a specific market online. Usually to analyze the data and gain insights that would inform a business strategy.

The term market refers to a segment of the overall population a business aims to target with its products or services.
It is usually a specific group of potential customers who share common characteristics. Like demographic information, geographic location, psychographic traits, or behavioral patterns.

Looking to get started with online market research? This guide will teach you everything you need to know.

7 marketing challenges and expert tips to overcome them

Brand Clarity, Marketing and Promotions / By /

Marketers face increasing pressure to compete, deliver results, and stay on top of shifting trends. With the right approach, however, you can overcome these challenges and springboard to success. In a recent study by HubSpot, 78% of marketers said their industry had changed more in the past three years than in the preceding five decades. …

7 marketing challenges and expert tips to overcome them Read More »

Developing a Lead Generation Strategy for Course Launch

Digital Products, Brand Monetization, Marketing and Promotions, Online Courses / By /

A lead generation strategy is an overarching plan for getting prospective customers to share their contact information with you and opt into marketing or sales communications (i.e., become leads).

A good lead generation strategy allows you to:

Populate your sales pipeline
Build an email distribution list
Identify the highest-quality prospects (i.e., conduct lead qualification)
Personalize your marketing and sales efforts

You can also collect and analyze lead data as a whole. To gain valuable insights into your target audience’s demographics, preferences, and behaviours.

This ultimately helps you get more customers.

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