My client had a vision to launch a premium online course priced at ₦750,000. Despite only having done one paid physical training before, she had years of experience in their field and a good online presence. Her major challenge was convincing people to invest in a high-ticket course as a first-timer.
The solution was a detailed 9-week launch plan built on strategy, storytelling, and trust.
Strategies That Led to 8 Figures Success
1. Content That Built Authority and Trust
We needed to build trust fast. We created a content calendar full of value-packed posts to show the client’s expertise and results. These weren’t just tips—they addressed real problems and offered actionable solutions.
One key piece was a video where the client shared:
- Their journey and challenges.
- Why was she qualified to teach this course?
- How their knowledge had delivered results.
This video gained attention and helped establish credibility with the audience.
2. Weekly Instagram Lives
To connect directly with the audience, we hosted weekly Instagram Live sessions. These sessions provided answers to questions, insights, and collaborations with other industry experts.
To ensure people showed up, we sent reminders through WhatsApp and email. This multi-channel approach kept the audience engaged and involved.
3. Using Past Wins to Attract Leads
We repurposed content from the client’s past physical training and offered parts of it for free. This attracted new prospects and re-engaged old leads.
New leads were added to a follow-up sequence through email and WhatsApp. These weekly updates shared value while subtly introducing the course, keeping interest high.
4. A Game-Changing Live Webinar
The live webinar was a turning point. The client shared a case study about securing a ₦100 million deal using a proposal. This transparency impressed attendees.
To address financial concerns, we offered a three-installment payment plan. This made it easier for participants to commit.
5. Multiple Ways to Join
We linked all lead magnets—the free training, webinar, and Instagram Lives into one system. For example, masterclass attendees received invites to the webinar and live sessions. This seamless connection ensured we didn’t miss any leads.
6. Storytelling and Social Proof
We wove storytelling into every step of the launch. The client’s past successes and testimonials showed their expertise and built trust.
We also shared real-life results from clients who had worked with them one-on-one. This combination of stories and proof convinced the audience to enroll.
The Results
The goal was 20 signups, but we exceeded it with 30 people enrolling. This generated 8 figures in revenue, with only ₦500,000 spent on ads.
The launch also created a buzz. People began asking about the next cohort and requested one-on-one sessions priced at over $2,000.
Lessons Learned
1. High-Ticket Courses Need Strategy
Selling a ₦750,000 course isn’t about hype. It’s about trust, consistency, and showing real value.
2. Track Records Build Confidence
Even as a first-time course creator, the client’s years of experience were essential. Build your reputation before charging premium prices.
3. Give Your Audience Time
The 9-week launch allowed time to warm up the audience, address concerns, and build trust. Short launches often fail to connect deeply.
4. Collaborate with Experts
Collaborating with industry experts expanded the client’s reach and reinforced their credibility.
5. Offer Different Ways to Engage
Using masterclasses, webinars, and live sessions gave the audience multiple chances to learn and connect.
6. Share Freely to Build Trust
Sharing valuable resources like the ₦100 million proposal for free didn’t reduce sales. It built trust and showed expertise.
How to Plan Your Own 8 Figures Launch
If you’re preparing for your first online course launch, here are the steps to follow:
- Invest in Your Audience: Share free value through live sessions, blog posts, and lead magnets. Build trust before asking for investment.
- Plan Carefully: Create a detailed strategy for content, engagement, and follow-ups.
- Use Storytelling: Share your journey, challenges, and successes to connect with your audience.
- Provide Multiple Entry Points: Offer masterclasses, webinars, and live sessions to engage a wider audience.
- Stay Consistent: Building trust takes time. Keep your messaging and interactions steady.
Conclusion
Launching an 8-figure online course isn’t just about having a great product. It’s about strategy and connection. By focusing on these elements, my client not only hit their goal but exceeded it, turning their first launch into a massive success.
Whether you’re launching your first course or scaling up, then you should get Course Launch Blueprint. A well detailed course that shows you how to plan, promote and launch an online course.
