How to Create Offers that People Cannot Say NO to
May I share with you a little secret about how people buy? It may sound strange, but people don’t buy ‘things,’ they buy opportunities!
It’s true. People don’t buy cars, office equipment, electronic gadgets, or even ideas. They buy opportunities like special discounts, long-term financing, bonus products, and simple payment terms.
When you package up all the opportunities you’ve created to sell a product or service, it’s called an ‘offer.’
The key to selling any product or service is to create an irresistible offer that your prospects can’t refuse.
The challenge is to create an offer so irresistible that your prospect says to themselves, ‘I’d be a darned fool if I said ‘no’ to this opportunity.’
