You are not alone!
You are not alone in this competitive marketplace, we are all in it.
But do you know what makes those that do really well IN THEIR BUSINESSES different from others?
It is their ability to tell their story and make it relatable to their audience.
This story can be a narrative that describes the history, values, purpose, and personality of the brand, it can be the story about its products and the idea behind its creation, or about the journeys of its customers, founder, or even everyday occurrences that relate to their audience.
You cannot easily find these things on GOOGLE and there are no photocopies…
NOW, Before you can tell these stories,
You need to understand what inspired you to create your product.
The values and beliefs your brand represents.
The narrative you’re trying to push as a brand.
What you’re trying to solve for your audience, and…
What sets your brand apart from your competition.
So, before you can think of launching a product or building a brand that’s unique, you need to identify these stories.
By crafting a compelling brand story, you can build an emotional connection with your audience and differentiate your product/services in a crowded marketplace.
Storytelling has been used for centuries to communicate ideas, values, and experiences, and it’s a fundamental way that people connect with each other.
AND THE SAYING GOES “Nobody forgets a good story”
When a brand uses storytelling to communicate its message, it taps into this natural human inclination and creates a more compelling and memorable marketing experience.
Over time, I have learned the power of storytelling and I have implemented it into my strategy as a digital creator, it has worked, and it is still working for me.
At the G.R.O.W. Conference, YAI (process toolbox); a Business Strategist, Storyteller, and Launch Expert will be bringing a wealth of knowledge and experience to the stage and showing you storytelling techniques that you can incorporate into your businesses and the different stories you should leverage.
TECHNICALLY, she will be showing YOU how to build a winning business through storytelling.
If you missed the conference on June 4th – June 9th, 2023. you can watch Yai’s session on business storytelling using the video below.
